Me, Myself and AI

Me, Myself and AI - A Practical Masterclass by Pascal Fintoni

Do you want to find out how to use ChatGPT and other Artificial Intelligence solutions better?

Do you wonder what AI tools could be making a huge difference to your marketing activities?

What is Microsoft CoPilot, or Google Gemini? What am I possibly missing out on?

Would you like to learn how AI can help you create better content more efficiently?

All these questions and many more will be answered in this interactive workshop hosted by senior digital marketing trainer Pascal Fintoni.

In this practical and no-nonsense masterclass, you will be taken on a journey to (re)discover the practical use of Artificial Intelligence in digital marketing, and how to make sure that you are getting the best possible results for your business.

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Part 1 - What is AI? Where did it come from? And should we be worried?

A fun and fast-paced look at the rise of AI in business and life, the many compelling benefits and equally concerning pitfalls and why we should stop using the term 'Artificial Intelligence' in marketing.

Part 2 - Using AI to create a better digital marketing plan for 2025

Let's explore and practice the art and science of 'prompt engineering' and learn how to use ChatGPT correctly to strengthen our digital marketing plan for 2025.

Part 3 - Using AI for SEO and preparing better blog series faster in 2025

Working in small groups, we will plan your blog articles, news roundups and free resources using different AI solutions and by applying more advanced prompts and instructions.

Part 4 - Using AI for your 2025 in-person networking and social media campaigns

Inspired by the content ideas you have developed during this masterclass, we will explore additional AI solutions to generate better ideas for your prospecting and social media posts.Part 5 - Using AI for producing short and long-form videos and podcasts

What are the best solutions to help you plan and create video and audio content? We will look at specific AI platforms and discuss how they will help you be more adventurous with your content marketing.

Part 6 - The 'Me, Myself and AI' 2025 Action Plan

Time to bring all the learning into a cohesive action plan.

What will your AI strategy and workflow look like in 2025? What tools and platforms will you focus on first? What is the impact on your digital marketing plan and what will you do better and faster?

About Pascal Fintoni

Pascal is a professional trainer and speaker with over 30 years of experience in digital marketing and online business development. His time is shared between speaking at conferences and delivering interactive and practical sessions on all aspects of content marketing.

Pascal is also a video producer and podcaster which includes series on digital strategies, leading digital teams, content creation, new tech and apps. To date, he has reviewed 400+ online solutions that can make a huge difference to businesses.